Digital Marketing Agency

The concept of Digital marketing is very broad since it encompasses all those advertising and commercial actions that are executed in the media and internet channels: social networks, blogs, websites, video platforms, forums, etc.

Parallel to the tremendous development and evolution that digital technology has experienced, online marketing has been experiencing, in a progressive and very fast, profound changes in both opportunities it provides recipients and the techniques and tools used. Therefore it is imperative to work alongside a top digital marketing agency in Australia.

Importance of Digital Marketing

  • Measurement: when performing a digital marketing strategy can be measured much more easily than traditional marketing strategies.
  • Recruitment and customer loyalty: digital marketing allows to attract and attract potential customers and retain current customers.
  • Increase in sales: digital marketing can significantly increase sales of the company because the potential customers of most organizations are in the digital world.
  • Create community: digital marketing and especially social media marketing allows creating a community that interacts with the brand, creating an emotional link between it and its customers.
  • Channel with great reach: digital marketing uses the Internet and social networks as a channel, which allows a great impact on the reach and positioning of brands.
  • Experimentation: digital marketing allows to test tactics and adjust strategies in real time to optimize results.

Advantages of digital marketing

It’s no wonder that digital marketing is growing a lot nowadays.

One of the main reasons is that there is the fact that more and more people connected to the internet, leaving television and radio in the background. Also, in addition to that, digital marketing has several advantages such as:

  • Communication: Traditional marketing – the one done outside the internet such as outdoor, TV, press and radio – does not allow consumers to communicate easily with the company about what they have just seen. Digital marketing already allows communication between companies and consumers easily, 24 hours a day and many times in real time.
  • Global reach: If you have already studied marketing, you know that one of the famous 4 Ps of marketing is “Place”, that is, the places where you will carry out your marketing actions.

For example, if your campaign uses exteriors or flyers, the choice of location influences the cost and impact of the action. An exterior in Hervey Bay, for example, will not impact consumers in Melbourne.

  • Data: In addition to attracting more attention from the consumer, each time it interacts with a marketing action, you get information about it, which can help you better understand your Buyer and create increasingly efficient actions. The real benefit of using data in digital marketing is the economy of time and money.

This prevents a campaign from being created based on assumptions and makes sure that the message communicated is in accordance with the public and that the channels used are those that the public enters.

  • Real-time: Since digital marketing is based on the internet, everything can be accompanied in real time.

While an advertisement in the newspaper cannot be changed after it has been printed and it is difficult to measure its performance. The text of a campaign in AdWords can be adjusted automatically hundreds of times a day and generate data that helps to understand if the objectives are being achieved or not and know what needs to be modified to generate the expected results.

ADVERTISING TIPS What to Do Or Not To Do?

Advertising is one of the most important components of your marketing strategy because it helps you promote your business and allows you to communicate effectively with your customers. In this document you will find a list of helpful tips to keep in mind when developing an advertising campaign for your business.

WHAT TO DO

  • Familiarize yourself with the laws and regulations regarding marketing and advertising.
  • Clearly and completely disclose all important information relating to an advertised offer, product or service.
  • Use illustrations that are identical to the product sold.
  • If more than one price is on a product, charge the lowest price.
  • Make sure you have a reasonable quantity of a product advertised at a reduced price.
  • When organizing a competition, disclose all the information required by the Competition Act so that potential participants know what to expect.
  • Make sure your salespeople know what to do and what not to advertise, because your company can be held accountable for the information provided by your employees.
  • Use the terms “rebate” or “balance” only when there is a significant price reduction.

NOT TO DO

  • Do not confuse the “regular price” or the “regular price” with the “manufacturer’s suggested price”; it’s not the same price.
  • Do not use the term “regular price” or “regular price” in an advertisement unless you have offered the product in good faith at that price for a long enough period of time or have sold a significant quantity of the product at that price. price.
  • Do not make a “discount sale” that lasts a long time or is repeated every week.
  • Do not increase the price of a product or service to cover the cost of another product or free service.
  • Do not make any promises about a product or service, even if you believe it, unless you can prove it.
  • Do not sell a product at a higher price than advertised.
  • Do not unduly delay the awarding of prizes when organizing a contest.
  • Avoid small print warnings. However, if you use them, make sure the ad message and warning are not misleading.
  • Avoid using in an ad words or phrases that are unclear and meaningful to the average consumer

Tips for effective content marketing, in computer graphics

Content marketing (or content marketing in English) is in net development. Indeed, most people do not believe in traditional advertising, and content marketing primarily helps to reassure customers of a company or brand based on its expertise.

However, as in any strategy, you need to know some tips. Let’s discover them , proposed by BlogMost in his infographic.

The Silver Fox

 

Propose the right content in the right place

All the infographic is based on this idea, and it is undoubtedly the major element in a content marketing strategy . Indeed, for your messages to have the impact they deserve, they must be  broadcast on adapted platforms  ! For example, for a video, it will be better to publish it on Youtube or Facebook, rather than in a personalized reader directly on its website. We will not dwell here on what content to publish on which platform, you will find all the answers in the infographic 😉

 

Offer quality content

In a content marketing strategy , quality takes precedence over quantity! Indeed, the published contents are a bit like an advertisement, in the sense that they will leave an impression or an opinion in the head of those who have seen them. It is better to offer quality content to give a good image of your company / brand , and thus win the trust of your customers and prospects .

 

Analyze again and again

There is no more miracle content than miracle solution! In this respect, it is better to follow the trends. The best is to create qualitative content according to your criteria, then analyze the results . Today everything is traceable and analysable. Watch how your fans, customers, prospects react … to your content and, depending on that, improve them if necessary, until you find the content that appeals to your target audience  !

If you want to set up a content marketing strategy, we invite you to consult our content marketing offer . Also, you can download our white paper on editorial lines and social media strategies to learn more about it.