Google AdWords Management Common Mistakes
One of the best ways for internet marketers to drive the highest traffic on their business sites is proper Google AdWords management, but If you fail to handle it right, you might end up wasting huge amount of money and failure to succeed in the field of internet marketing.
Instead of teaching you the right ways of working on Google AdWords management, this article will let you know the common mistakes that should be avoided:
Mistake #1: Not utilising negative keywords
One of the most common mistakes people commit in managing Google AdWords is not using the negative keywords to eliminate keywords that are not matching their products. For example, if the business is selling designer bags but not sports bag, it is not helpful if their business appears on people’s search list searching for “women’s gym bag”, hence adding “gym” as a negative keyword can exclude the business from these type of searches.
Mistake #2: Failure to research on competitors
Not knowing the ads the competitors are using is another common mistakes internet marketers commit. A competitive marketer should not only focus on their own business but their competitors business as well. It is necessary that the marketer knows the company or business they are competing with, including the keywords they use and how their landing page looks like.
Mistake #3: Expecting a lot from Google AdWords
A marketer cannot expect a lot from Google AdWords if he or she has only few dollars on their pockets. Businesses cannot easily be in front of a good sized audience if they only have $200 budget allotted on this marketing technique. Testing ads should happen, and most of the time, if not all time, success will happen on the first attempt. Nailing a campaign on the first try rarely happens. Running and optimizing the campaign to improve returns takes time.
Mistake #4: Not sending visitors to the right category or product page
One of the most common mistakes internet markets make is instead of directing the people to the specific product they are looking for, they will send them to their home page. By doing so, people feel disinterested as they are routed to a website they have no idea about than directing them to the product they actually clicked. When they click a link using the search engine on Google, they are expecting to see a product that they are looking for and not history of a business or company’s whereabouts.
Mistake #5: Failure to group keywords right
The common rule of thumb is to utilise 20 keywords or less per ad group. Most of the time internet marketers can get away using a little over than 20, but going beyond the 20 keyword perimeter is a signal that the ad copy is not corresponding or matching the keyword that is being looked and searched at as closely as it would.
Google AdWords management can give businesses success. If handled right, Return Of Investment or ROI will be seen in the soonest time. Right Google AdWords Management can give a business the opportunity to rank on search engines and get huge audience. To achieve internet business success for new players, large traffic is needed, and next after that would the the customer service, and product and service satisfaction.